Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients. 

• Color-safe
• Safe for the most sensitive skin
• More loads per jug than common detergent
  
• Can be used in regular or HE (high-efficiency) washers. 
• 100% biodegradable, septic & greywater safe

Lavender & Lime Scent:

Lavandula Angustifolia Lavandula Stoechas (French Lavender) Oil, Lavandula Latifolia (Portuguese Lavender) Herb Oil, Lavandula Angustifolia (Common Lavender) Oil, Lavandula Hybrida (Hybrid Lavender) Oil, Citrus Aurantifolia (Lime) Oil

Pure essential oils • hand selected by us from small farms all around the world.

Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free. 

No Lingering Scent | Rustic Strength Detergents do not contain any Optical Brighteners or Chemical Binders. These are the elements that allow scent (and additional residues) to remain in your fabrics. We view this as an asset, however if you would like to enhance the scent, we recommend adding an essential oil to your , or by utilizing a toxin-free .

Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.